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Branding and Marketing
The team at KLB works tirelessly to help businesses and organizations find their voice and tell their stories through branding and marketing initiatives. When it comes to being memorable, you need to have a clear brand — something that tells a story through your brand's voice, logo, imagery, colours, and typography.
Brand Establishment
Having a memorable brand identity is crucial to succeeding in the world of online business. By getting to know the nuances of your business, as well as what your competitors are up to, we help you pinpoint your unique target audience and the best way to communicate with them. Our research and analysis process informs the development of your brand’s imagery, voice, colour schemes and typography, and the creation of an effective, customized brand logo.
Website Development
A website is one of the best ways to display your digital brand, especially a website that details your business offerings clearly and concisely. Our website development process involves crafting unique, engaging content that will keep visitors interested. Once the content is established, we move into the design and development phases where we visually match the content with your brand identity. Once this is established, we wrap up our services by providing a comprehensive training session to ensure you are left with the knowledge, tools, and skills required to manage your new website. We run through the ins and outs of the design/functionality so you are left feeling confident about your ability to make future edits on your own!
Social Media Marketing
We’re all aware that social media is one of the most powerful places to market your business. But we’re also aware that managing social media accounts can feel like a full-time commitment. We work with clients to make this process feel less intimidating by providing you with tips and tricks for successfully marketing your business online. We provide customized marketing strategies that help you identify your content pillars, offer sample post ideas, hashtag identification, as well as a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so that you know exactly what areas to focus on.
