PORTFOLIO
Gulf Island Seaplanes
EXPERIENTIAL TOURISM EDUCATION & TRAINING
As an authorized tourism industry advisor for Indigenous Tourism British Columbia, KLB provided experiential tourism education and training to Gulf Island Seaplanes. Gulf Island Seaplanes is an Indigenous-owned business offering private charter and commercial seaplane flights to and from Vancouver Harbour and various destinations in the Gulf Islands.
KLB coached Gulf Island Seaplanes as they crafted a first-of-its-kind inflight tourism experience rooted in the stories of the original Indigenous stewards of the Vancouver area and surrounding islands. The development work focused on pre-piloting preparation and began with a high-level overview of experiential tourism. Delving deeper, KLB provided coaching through each phase of development: identifying ideal guest/visitor profiles, incorporating the necessary ingredients of a sensory-filled experience, case studies, establishing local business partnerships and collaborations, program templating, creating digital assets, marketing tactics, financial projections, and pricing.
Gulf Island Seaplanes will bring their novel inflight tourism experience to market in the spring of 2024.
Deliverables:
Experiential Tourism Training
Templating/Developing Framework for the Experience
Pilot Testing of the Experience
Branding and Marketing (Digital and Print Materials)
Project Outcomes
Experiential Tourism Training: Assisting in the development, piloting, and preparation of a new experience.
Case Studies: In order to ensure the new experience is directed at the right customers, ideal guest/visitor profiles were identified and partnerships were established with local businesses.
Digital Marketing Strategies: Assisting in the creation of digital marketing assets and determining marketing tactics to ensure the experience reaches the intended audience.
