Explorers’ Edge
Tourism Marketing for Parry Sound
KLB Consulting was proud to support Explorers’ Edge in promoting tourism to Parry Sound through a dynamic marketing campaign in partnership with The Globe and Mail. The campaign was designed to highlight the region’s unique attractions and inspire visitors to explore all that the area has to offer.
As part of this initiative, KLB created a full-page print advertisement alongside two digital ads, ensuring consistent and compelling messaging across multiple platforms. To measure campaign effectiveness, we also implemented a trackable QR code in the print piece, providing valuable insights into website traffic and audience engagement.
The result was a coordinated, data-informed campaign that not only elevated the visibility of Parry Sound but also provided Explorers’ Edge with tools to track impact and refine future marketing efforts. This work supported their goal of strengthening the region’s profile as a vibrant, welcoming destination for travellers.
Key Components:
Development of a targeted marketing campaign in partnership with The Globe and Mail
Design of a full-page print advertisement and two digital ads with consistent messaging
Integration of a trackable QR code to measure print-driven website traffic
Data-informed approach to monitor campaign effectiveness and audience engagement
Support for Explorer’s Edge in strengthening Parry Sound’s profile as a tourism destination
Contact:
Zack Lafleur, Economic Development Officer, Nipissing First Nation
Phone: 705-753-2050 ext. 1264 | Email: zackl@nfn.ca