St. Marys

The Town of St. Marys engaged KLB Consulting to develop a comprehensive Tourism Marketing Strategy that would strengthen the town’s position as a distinctive and welcoming destination. Known for its heritage charm, riverfront setting, and active cultural scene, St. Marys sought to build on its existing assets while attracting new audiences and encouraging longer stays.

The strategy was rooted in extensive research, community engagement, and market analysis. KLB worked closely with municipal staff, tourism operators, and local organizations to identify St. Marys’ unique value proposition and align marketing efforts with broader economic development and community priorities. The process combined data-driven insights with local storytelling, ensuring that the marketing approach was authentic, adaptable, and reflective of the town’s character.

A key focus of the project was creating a marketing framework that was both actionable and sustainable, enabling the town and its partners to implement coordinated campaigns, leverage digital tools, and track results over time. The final strategy positioned St. Marys to compete more effectively in regional tourism markets while fostering a shared vision among local stakeholders.