PORTFOLIO
White Otter Design Group
White Otter Design Group (WODG) is a collective of businesses owned and operated by Jaymie Campbell, consisting of White Otter Design Co., White Otter Consulting, and The Aunte, which operates both a for-profit Airbnb/boutique hotel and a non-profit Artist’s Residency. While each business within the group serves a distinct purpose and operates under a unique model, they are all aligned with key pillars and work symbiotically towards a greater purpose: Indigenous community development, cultural revitalization through the arts, advocacy, collaboration, and contributing to a rich and sustainable economic landscape for Indigenous peoples.
Ongoing & Past Projects
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KLB Consulting is the grant writer for White Otter. Our goal is to help White Otter achieve its strategic objectives and continue its impactful work by obtaining financial support through well-crafted grant proposals.
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KLB Consulting developed a comprehensive strategic plan for White Otter, detailing each business within the White Otter Group (WODG) as distinct entities with unique target audiences, priorities, and financial information. The plan also highlights commonalities and opportunities for economies of scale, identifying areas where operations and priorities overlap. This cohesive document provides a clear overview of both the individual and collective strategies for the WODG businesses.
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KLB Consulting created a marketing plan for White Otter that outlines targeted strategies for the four distinct components that make up White Otter: The Aunte: Accommodation, The Aunte: Artist Residency, White Otter Consulting and White Otter Design Co. This plan includes concrete steps for each component to effectively market their offerings and achieve their specific goals.
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KLB Consulting developed informative websites for both White Otter Consulting and The Aunte Boutique Accommodation and Artist Residency. Each site was designed to effectively communicate key information to their audiences and includes features such as newsletter signups to keep visitors updated with the latest news and offers. The enhancements ensure that both businesses can engage their audiences more effectively and provide a seamless user experience.
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KLB Consulting created a suite of branding and marketing materials for White Otter Consulting and The Aunte: Boutique Accommodation and Artist Residency. This included designing brochures, business cards, and letterheads for effective in-person promotion. Additionally, KLB Consulting designed distinctive logos for White Otter, The Aunte: Boutique Accommodation, and The Aunte: Artist Residency, ensuring a cohesive and professional brand identity for each entity.